These days branding is not the sole responsibility of the marketing team only of an organization. It has also become one of the most vital tools in the recruitment process. Hires want to associate themselves with an established brand name. Humans are social beings, they want to hold their head high when it comes to the place where they work. A sense of pride that gives them satisfaction in their social circle is paramount. The staffing agency in tandem with their clients is coming up with effective ways to develop an employer brand to attract the best of the brains in the industry. Let us discuss positive reinforcements that a good employer brand provides in employee hiring and retention.
Employer brand provides an identity to get associated
Apart from attractive job descriptions employees look for some brand value associated with their future job. During the recruitment process, the HR team and recruitment agency are most likely to face some difficult situations instead of a commanding job position, prospective candidates may not like to join the company because of a weak employer brand.
Even if the organization offers handsome package, the aspirant is most likely to move towards a strong employer brand. This is how establishments lose good talent to their not-so-superior competitors. Apparently, the brands that are taking market share right now are the ones that gain candidate exclusivity.
Slowly but steadily start dissolving your hiring worries
Even if you have a challenging JD that will provide a boost to the aspirant’s career, he may find the employer brand more significant to remain ahead of the curve and take control of his professional future. All that HR teams and staffing agency has to do is to spread the word. Social media has emerged to be the most powerful tool in the digital landscape for developing an effective employer brand. Consistent communication, propagation, and effective content marketing strategy slowly becomes our brand position.
Employer brand for retention
Why would anyone like to leave his job at one of the most prestigious firms with a strong employer brand? Similar to hiring, in retention also, branding has a great role to play. A sense of pride prevails in the present team of workers if the company is recognized or awarded. Such recognition or awards are the morale boosters for the employees even if they are not directly associated with it. Their social stature elevates in their social groups because of this new achievement of their firm.
Good employers are the ones who don’t shy away in spending time and money in creating a strong bond among employees. To retain talent, organizations are required to develop strategies to hone great working teams. Employees need reasons to feel associated with their employers which can only be done by nurturing a strong bond. The employee turnover rate of such organizations is quite low who spend generously on building a strong bond among employees.
Since decades the marketing teams have been working on product branding to attract customers, but these days, heavy competition coupled with talent dearth has forced HR team and staffing agency to promote themselves as a strong employer brand that employees can trust. Organizations need to showcase themselves as a fun place to work, hire friendly, quality facilities and much more to hire and to retain talents.
Content Source From :http://www.diskriter.com/blog/why-employer-brand-has-become-an-important-tool-in-the-recruitment-process/
Employer brand provides an identity to get associated
Apart from attractive job descriptions employees look for some brand value associated with their future job. During the recruitment process, the HR team and recruitment agency are most likely to face some difficult situations instead of a commanding job position, prospective candidates may not like to join the company because of a weak employer brand.
Even if the organization offers handsome package, the aspirant is most likely to move towards a strong employer brand. This is how establishments lose good talent to their not-so-superior competitors. Apparently, the brands that are taking market share right now are the ones that gain candidate exclusivity.
Slowly but steadily start dissolving your hiring worries
Even if you have a challenging JD that will provide a boost to the aspirant’s career, he may find the employer brand more significant to remain ahead of the curve and take control of his professional future. All that HR teams and staffing agency has to do is to spread the word. Social media has emerged to be the most powerful tool in the digital landscape for developing an effective employer brand. Consistent communication, propagation, and effective content marketing strategy slowly becomes our brand position.
Employer brand for retention
Why would anyone like to leave his job at one of the most prestigious firms with a strong employer brand? Similar to hiring, in retention also, branding has a great role to play. A sense of pride prevails in the present team of workers if the company is recognized or awarded. Such recognition or awards are the morale boosters for the employees even if they are not directly associated with it. Their social stature elevates in their social groups because of this new achievement of their firm.
Good employers are the ones who don’t shy away in spending time and money in creating a strong bond among employees. To retain talent, organizations are required to develop strategies to hone great working teams. Employees need reasons to feel associated with their employers which can only be done by nurturing a strong bond. The employee turnover rate of such organizations is quite low who spend generously on building a strong bond among employees.
Branding has become an imperative process
Since decades the marketing teams have been working on product branding to attract customers, but these days, heavy competition coupled with talent dearth has forced HR team and staffing agency to promote themselves as a strong employer brand that employees can trust. Organizations need to showcase themselves as a fun place to work, hire friendly, quality facilities and much more to hire and to retain talents.
Content Source From :http://www.diskriter.com/blog/why-employer-brand-has-become-an-important-tool-in-the-recruitment-process/
